Declined Services: The $200K Gold Mine
Turn 'No' into 'Yes' and recover lost revenue. Implement a structured follow-up system to bring back 30-40% of declined work.
· Online webinar · 60 minutes
About This Webinar
For most automotive repair shops, a customer saying "I need to think about it" or declining a recommended service often feels like a lost sale. The truth is, that revenue isn't lost until you fail to follow up. Industry data reveals a powerful opportunity: 30-40% of declined work comes back to the shop within 90 days, but only if there's a structured, intelligent follow-up system in place. Without one, that potential revenue simply vanishes.
Top-performing shops understand that a "no" is rarely final. Instead, they view it as the beginning of a multi-touch relationship designed to re-engage the customer. Circumstances change, urgency shifts, and customers often need time to process information. A well-executed follow-up strategy ensures your shop is top-of-mind when they're ready to proceed.
In this exclusive 60-minute training, Doris Barnes, Director of Strategic Growth at Transformers Institute, will walk you through the exact follow-up system proven to recover turned-down estimates. You'll learn the specific timing, the effective messaging, and the critical touch points (email, call, text) that move a customer from hesitation to scheduling. We'll show you the data on actual recovery rates and provide a clear roadmap to build a system tailored for your shop.
We're also featuring a special guest shop owner who will share their real-world numbers. Hear firsthand how much revenue they recovered by implementing this follow-up system and discover which customers surprised them by returning. This isn't just theory; it's a practical, actionable strategy to unlock a significant new revenue stream from work you thought was lost.
What You’ll Walk Away With
- Understand the 30-40% recovery rate for declined work and how it impacts your shop's bottom line.
- Implement a multi-touch timeline for follow-ups (14, 30, 60, 90 days) using email, call, and text.
- Master a messaging framework that feels helpful and informative, not pushy or sales-oriented.
- Learn to identify customer signals to know when to continue follow-up and when to cease contact.
- Establish metrics to track recovered revenue and evaluate the effectiveness of your follow-up strategies.
Your Host
Doris Barnes
Director of Strategic Growth
Webinar Recording
A recording is available for this webinar.
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