Empowering Service Advisors: The Conversation Framework That Builds Trust and Closes More Work
How to guide customers from skepticism to confident yes — without pressure
· Online webinar · 75 minutes
About This Webinar
Your customer came in with a real problem. Your advisor found the work. The estimate was fair. And the customer still said no. That's not a price problem — that's a psychology problem. In this free webinar, Doris Barnes breaks down exactly what's happening in your customer's brain at the moment of decision, and what your advisor can say differently starting Monday.
You'll learn how customers actually make buying decisions in a repair shop environment, why most advisors unknowingly trigger resistance without realizing it, and the specific language patterns that build credibility in the first 60 seconds of any interaction. Doris will also walk through a proven framework for connecting repair recommendations to what customers actually care about — safety, reliability, protecting their investment — so the price becomes secondary to the value.
A guest shop owner joins to share what changed first when their advisors came back from training. If you've ever watched a customer say no to work their car genuinely needed, this webinar is for you.
Your Host
Fernando Miranda
Vice President, Transformers Institute
Webinar Recording
A recording is available for this webinar.
Register for This Webinar
Reserve your complimentary spot and receive the Zoom link by email.