Mastering High-Ticket Repairs: Close Big Jobs Confidently

About This Webinar

The psychology behind a $1,200 repair is vastly different from a $6,000 repair. Customers feel deeper hesitation, and advisors often lose confidence precisely when it's most crucial. Most automotive shops lack specific training for these high-stakes moments, resulting in advisors either underselling necessary work or prematurely discounting it. Both scenarios directly impact your bottom line, costing your shop thousands in potential revenue.

In this essential 60-minute training, Doris Barnes, Director of Strategic Growth at Transformers Institute, will equip you with the advanced strategies needed to overcome these challenges. She'll delve into the unique psychology of high-ticket sales, providing a proven framework for structuring conversations that make customers feel the investment is not just justified, but essential. You'll learn how to effectively break down complex, multi-stage repairs, making them appear manageable rather than overwhelming.

This webinar goes beyond basic sales tactics. We'll show you how to empower your service advisors to confidently recommend comprehensive solutions, positioning them as trusted experts rather than pushy salespeople. This shift in approach builds customer trust and increases acceptance rates for your most profitable services. You'll gain word-for-word responses to common objections like 'That's way more than I expected' and 'Can we just do the minimum?'

We'll also be joined by a special guest shop owner who will share real-world examples. Hear firsthand how their team transformed from avoiding expensive recommendations to confidently closing significant repair jobs, directly impacting their shop's profitability. Don't let your team leave money on the table. Register now to transform your approach to high-ticket repair sales.

What You’ll Walk Away With

• Understand the unique psychological shifts customers experience with high-ticket repairs (>$5K) and how to address them.
• Implement a 'Confidence Framework' to empower advisors as experts, enabling them to recommend expensive work without pressure.
• Master techniques for presenting multi-stage repairs, making a $12K job feel manageable and less overwhelming.
• Learn to calculate and communicate the true ROI and lifetime value of repairs, highlighting the cost of inaction.
• Acquire word-for-word responses to common customer objections like 'sticker shock' and requests for minimum repairs.

Your Host

Webinar Recording

A recording is available for this webinar.

Watch the webinar recording

Register for This Webinar

Reserve your complimentary spot and receive the Zoom link by email.

Register for Mastering High-Ticket Repairs: Close Big Jobs Confidently