Transformers Sales Mastery Webinar Series

Phone Skills That Sell: How to Turn More Calls Into Booked Appointments

Stop losing $50–$200 per ring — the inbound call framework that converts

· Online webinar · 60 minutes

Phone Skills That Sell: How to Turn More Calls Into Booked Appointments

About This Webinar

Most shops are converting only 50% of inbound calls into booked appointments — while the best shops hit 94%. The gap isn't marketing. It's what happens when someone picks up the phone. In this session, Doris Barnes and Jen Davis break down the exact framework their top-performing shops use to turn price-shoppers and anxious first-time callers into loyal, booked customers. You'll learn the "Know Before You Go" mindset that sets the tone before you say hello, how to craft a value proposition that stops price-shopping cold, why every call needs a locked-in procedure (not a wing-it approach), the real reason customers lead with price — and what to do about it, and how to take control of the call without sounding pushy or scripted. Guest shop owner Kendall Warnock shares how his team went from inconsistent phone performance to a disciplined, accountable call process — and what changed first.

Featured Speakers

Doris Barnes

Director of Strategic Growth, Transformers Institute

Jen Davis

Sales & Training Specialist, Transformers Institute

Kendall Warnock

Shop Owner & Guest Speaker

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