The 15-Minute Coach: The Weekly Rhythm That Makes Skills Stick

About This Webinar

Every shop owner has watched this movie. You invest in advisor training, they come home fired up, they try the new skills for a few weeks — and then, right around week six, they're back to their old habits like the training never happened. It's one of the most frustrating and expensive patterns in the business. But here's the thing: the training didn't fail. It just was never reinforced. New skills are fragile, and under the pressure of a real customer, the brain reverts to the old, automatic way. Only repetition makes the new way permanent.

In this free 60-minute training, Doris Barnes, Director of Strategic Growth at Transformers Institute, hands you a dead-simple weekly coaching rhythm that keeps advisor skills from slipping — and it takes fifteen minutes. Not an MBA, not a complicated system, not hours you don't have. You'll learn exactly why training fades, why one more class won't fix what a weekly habit was built to, and the four-step rhythm you can run with each advisor every week: review a call, pick one skill, role-play it, and set the week's focus.

You'll also get the two things that make or break coaching: the one-skill-at-a-time rule that keeps advisors from getting overwhelmed, and how to coach without crushing confidence — because your tone decides whether coaching builds your people or breaks them. You'll see how to run a call review that feels like a conversation instead of a verdict, so your advisors actually look forward to their fifteen minutes.

A special guest shop owner joins to share what happened when he stopped sending people to training that evaporated and committed to fifteen minutes every Friday instead. This webinar is for owners who are done paying for skills that fade, and want a reinforcement habit that finally makes the training stick.

What You’ll Walk Away With

• Understand the predictable six-week slide and why new skills fade under real-world pressure.
• Differentiate between training as an event versus coaching as a compounding weekly habit.
• Master the four-step 15-minute weekly coaching rhythm: review, pick one, role-play, set focus.
• Apply the one-skill rule to prevent overwhelm and ensure steady, long-term mastery.
• Conduct call reviews as collaborative conversations that build confidence rather than crushing it.

Featured Speakers

Register for This Webinar

Reserve your complimentary spot and receive the Zoom link by email.

Register for The 15-Minute Coach: The Weekly Rhythm That Makes Skills Stick